Banu focuses on producing and organizing cultural events and reviving forgotten ancient Persian celebrations, traditions, art and music that show a side of the region’s history not easily accessible to public.
Thousands of years ago, our ancestors were known as members of the happiest civilization in the world, due to the variety of celebrations they held throughout the year. These celebrations were mostly related to natural and cosmic phenomenon, with each celebration falling on a specific date in the ancient calendar. The point of each celebration was to bring families and tribes together, appreciate nature and to accomplish difficult tasks (such as environmental cleanups, collecting seasonal fruits, protecting animals etc.).